Before you go ahead and spend time working on the external links of your blog, it’s important that you focus on creating a strong and relevant internal linking structure that provides the right level of navigation to the readers and at the same time helps you improve your SEO. How should one improve their internal linking structure while increasing their blog’s value? The article below will show you.
Only your most important pages should get page rank, and that means preventing PR bleed to unimportant pages. You do not want to waste valuable page rank power for your terms of use (TOS), contact form page and other admin use pages. Naturally, you want your content rich pages to be ranked and not really all those other pages.
Easily Accessible: People need to be able to get to your important pages and articles easily, without having to go through too many links. Users shouldn’t have to click more than twice to get to your most important pages, which is valid both for SEO reasons and to make users happy. Search engines have a preference for posts and articles that can be found easily from the main page.
You’ll see that many blogs tend to have a section in their sidebar where they have links to their popular posts; you can do the same. You can create links on your homepage to your most important posts and articles. Like before, it can be done manually or automatically with a plugin.
The fact is, the loading speed of your blog’s pages does affect your page rank and this has been proven time and again. So try to optimize your blog so it runs and loads as fast as possible. You can optimize for load time by way of a good site map. If you need a guideline, then between one and two seconds is a reliable indicator for each page. If you have photos or graphics on your blog, then hopefully you know that you should optimize them for speed.
You have to include links in even the smallest piece of content if it is related to older posts. There is much to be gained from approaching your site links with the view of SEO and optimization.
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