Why Do Most Marketers Fail?”

Marketing is Simple, but doing the old way (i.e.
cold calling people) is NOT easy.

Don’t kid yourself!

Let me explain my view of why marketing is notorious
for having a 95% or higher failure rate..

Have you ever heard of Occam’s razor?

It states that the simplest explanation for a phenomenon is
usually the best. We’ll use this theory to explain why more
than 95% or more marketers fail.

Ready?

Most marketers fail because the marketing methods
that they are taught don’t work 95% or more of the time.

So we’re led to ask the next logical question, what are most
fledgling  marketers taught?

Well, I can only speak from my experience, but what I was
taught was to buy and cold call leads.

Now, I’m not going to say this doesn’t work, but I will say
is that after six months of cold calling leads for 3 hours a
day with very little success this tactic doesn’t work for
me.

Honestly, unless you’re natural born confident sales leader
going into your network marketing career you’ll probably
have these same results.

Don’t get me wrong some people are very good at cold calling
leads, but most people aren’t.

What happens to most people after they’ve spend thousands of
dollars on leads with very little success after months of
effort?

They run out of money. They get burned out and then . . .

They give up.

Another important factor contributing to why most marketers fail is the type of leads they buy.

Why does the type of leads  marketers use make a difference?

Well . . .

Business opportunity leads, the leads most new marketers are told to use, are generic.

These leads answer an ad that just asks them if they want to be financially
free or make money from home or something like that.

Well . . . of course they do!

But that doesn’t mean they want anything to do with YOUR marketing program.

When the average  marketer calls these generic business opportunity leads the leads don’t know anything about the network marketer’s business and for the most part honestly don’t care.

This leads to the fledgling  marketer hearing a lot
of “NOs”.

Hearing NO all the time leads to quite a bit of self doubt, both about the  marketer’s own ability and the validity of their association with their  marketing company.

Negative feelings begin to harbor and as I said before eventually the  marketer gives up, usually within 3-6 months.

The fledgling  marketer’s perception of their business goes from one of opportunity to one of complete doubt and negativity.

Reality follows perception, so because the fledgling marketer believes both themselves and their business as having little hope this becomes TRUE.

That’s basically why 95% of  marketers fail if you asked me.

Resource Box:

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