Marketing is Simple, but doing the old way (i.e.
cold calling people) is NOT easy.
Don’t kid yourself!
Let me explain my view of why marketing is notorious
for having a 95% or higher failure rate..
Have you ever heard of Occam’s razor?
It states that the simplest explanation for a phenomenon is
usually the best. We’ll use this theory to explain why more
than 95% or more marketers fail.
Most marketers fail because the marketing methods
that they are taught don’t work 95% or more of the time.
So we’re led to ask the next logical question, what are most
fledgling marketers taught?
Well, I can only speak from my experience, but what I was
taught was to buy and cold call leads.
Now, I’m not going to say this doesn’t work, but I will say
is that after six months of cold calling leads for 3 hours a
day with very little success this tactic doesn’t work for
Honestly, unless you’re natural born confident sales leader
going into your network marketing career you’ll probably
have these same results.
Don’t get me wrong some people are very good at cold calling
leads, but most people aren’t.
What happens to most people after they’ve spend thousands of
dollars on leads with very little success after months of
They run out of money. They get burned out and then . . .
They give up.
Another important factor contributing to why most marketers fail is the type of leads they buy.
Why does the type of leads marketers use make a difference?
Well . . .
Business opportunity leads, the leads most new marketers are told to use, are generic.
These leads answer an ad that just asks them if they want to be financially
free or make money from home or something like that.
Well . . . of course they do!
But that doesn’t mean they want anything to do with YOUR marketing program.
When the average marketer calls these generic business opportunity leads the leads don’t know anything about the network marketer’s business and for the most part honestly don’t care.
This leads to the fledgling marketer hearing a lot
Hearing NO all the time leads to quite a bit of self doubt, both about the marketer’s own ability and the validity of their association with their marketing company.
Negative feelings begin to harbor and as I said before eventually the marketer gives up, usually within 3-6 months.
The fledgling marketer’s perception of their business goes from one of opportunity to one of complete doubt and negativity.
Reality follows perception, so because the fledgling marketer believes both themselves and their business as having little hope this becomes TRUE.
That’s basically why 95% of marketers fail if you asked me.
Tried Marketing before and failed? It’s not your fault. Let this rookie “unknown” marketer show you how he embarrassed the “gurus” by placing over 4,120 people in his downline in 14 short months, while pocketing over half-a-million dollars. Now he has honed his SYSTEM into an idiot- proof step-by-step can’t fail, never-cold-call-again recruiting machine on steroids!
He’ll even PAY YOU to check it out.