In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. For this issue, we will talk more about attracting new customers for your business through Facebook.
As we have discussed before, it’s important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
Why, you may ask? The answer is simple! Because Facebook is able to reach people more than any business website could. Companies that seem too corporate for anyone to look into will be able to give a sense of approachability while start up businesses that have no websites can also gain some credibility.
Aside from this, a Facebook page allows companies to be more interactive with present and potential customers, getting their feedback for everything from service to contest mechanics. While you can also get negative feedback from some customers, this should not keep you from using a business page from Facebook. This is because you can easily moderate it as you want.
If you want to show only the best feedback on your Facebook wall and just hide the rest, you can do that. This way, most potential customers will be able to read the positive testimonials of previous customers. Using your company feedback this way will help entice potential customers because of the sense of authenticity that comes with it.
Also, a lot of customers who are tired of traditional Internet marketing strategies like email newsletters will most likely visit Facebook to get answers to their questions. Having a Facebook page will give your business access to over 500 Million users without even having to buy e-mail addresses like what traditional e-mail marketing resort to.
There is a lot more to just updating your status on Facebook. You can also post photos as well as notes. If you are using a Fan page which is recommended for businesses (rather than a personal profile page), you can modify the posting ability of your Facebook fans which allow them to post links, videos, and photos.
This way, potential customers will be able to see how other customers use the product or service. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. There are also some companies like the well-known Ben and Jerry’s that go as far as using customer polling. If used the right way, this will provide customers a sense of power concerning the products, which as a result will give them a sense of acceptance and possession.
You can also let your customers know about your company’s promos, special prices and discounts using Facebook. This is exactly what the company rushIMPRINT did. The page easily leads back to the company’s official website as well as their contact details. Some even use Facebook to give exclusive deals to their customers.
If you’re implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. Several gifts or rewards can be given exclusively to Facebook members who are not reachable through email, Twitter or your business site.
Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. Through their account, they’re giving out a very enticing deal, a Buy One, get one promo that most enthusiasts will not surpass.
The simple fact is, Facebook is an easy tool to master and just by adding the right sense of fun, differentiating you and your company from the rest in the market, you will quickly see a nice return for your efforts!
Make sure you look for your next issue soon. You will learn more about setting up a Facebook Fan Page for your company.