The use of small business social media marketing really is vital for your company due mainly to the number of people that are on these sites each day. Your customers are going to be included so if you do not have a page then the chances are your competitors are trying to market themselves to your clients.
Just by setting up your account you are opening up a new way to market your company and therefore gain more customers and revenue. It lets you upload a number of things such as images or your sales material and you will be able to really push yourself to those people most likely to use your services or products.
Another main reason why you need this is you can then work on maintaining a great relationship with your customers as you can write to them direct or post in general on your page. This is a great method of telling them about specials or just keeping them up to date with what is going on therefore encouraging repeat business and of course this is entirely free for you to do.
These sites are fantastic for word of mouth and you will know how important that can be and it would be crazy not to take advantage of this. Just imagine that what will happen if people are talking about you but they then see you are not there as then you can miss out.
You are able to take advantage of this by simply spending a few minutes a night once you get home but this does depend on how much you want to get out of it. Some companies employ experts to really push them on these sites so this is an option as it will help you against your competitors.
So it is clear that small business social media marketing really is something you have to do because without it you will be losing customers to other companies. It does not cost you anything so there is nothing to lose by at least giving it a go.
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