The Reason A Lot Of Partner Marketing Enterprises Don’t Work And How To Avoid The Same Errors: Part One

Becoming involved in affiliate marketing is not an enterprise to be done on a whim. You will very likely have been inundated by spam emails, tweets and I imagine text messages as well, promising amazing income for working at home on the internet. Now, it’s become so common that comedians are able to make gags about them in the awareness that the audience will know what they are on about and receiving a giggle. And quite right too, since for the most part, these adverts are intended at getting a few mugs to join for a period, have a go, stick at it for a few months and then cancel when they acknowledge that they haven’t and probably won’t ever, make any profit.

However, executed properly, there is no explanation why with affiliate marketing they wouldn’t have been profitable, possibly not to the level that sends them running off to the Aston Martin dealers with credit card in hand, but adequate to put a few extra quid in the bank. What they did not comprehend and most likely could not have understood (as they would not have been told), was that there is no possibility that anybody was going to find their site, let alone purchase anything from the advertisers whose adverts graced the page. The reason for this is that most people with a website they create themselves have little or no idea about search engine optimisation.

SEO is a system by which a website is made amenable to the search engines so as to make it easy for them to be indexed, graded and assessed for relevance. This is worked in combination with the setting up of the affiliate marketing site by identifying the keywords which describe the site, what it does and what it offers. Suppose, if you were to choose your niche marketplace to be a shop for fishing tackle supplies, your keywords may be along the lines of maggot drowning, fishing tackle, fishing rods, fishing reels, fishing line, fish hooks, fishing books, fishing DVDs and so on. These keywords then have to be included into the description of the webpage in the HTML header area which is not shown on the screen to users, but is noticeably to search engines, but they also want to be included in the text written into the page that people do view. This binds the two parts of the pages together and achieves the search engine approval for relevance.

You then join plenty of affiliate marketing schemes and find as many firms selling goods and services in your niche market as you can. Pick the links that you like and will look good on your page, and cut and paste the code into your site, sort them into some kind of logical order such as by country (because you can use affiliate marketing firms in any country, not just your own, target markets all over the world to maximise revenue). Once you are pleased with the page then you can begin the SEO and a useful way to begin is getting links to your website added on business directories all over the internet. The easiest way to do this is to look for a site that will help you add hundreds through them rather than track them all down individually. Careful though, this is a long and very dreary task.

However it is worth it since search engines love links and they want to find them to your webpages in association with the correct keywords so you have to check for ways to do this. Directory listings are a good one and also utilising social network sites to boost your site with links is another because hopefully, as well as creating links for the search engine robots, humans will see them and hopefully follow too. These are all good, solid SEO techniques which can be used in the early days of affiliate marketing, the subsequent piece will cover more ways to get your site visitied.


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