More Content Marketing with Jim Burns — Mad Marketing TV Ep 6 – The After Party

After the show, guest host Jeff Ogden and, content marketing expert, Jim Burns discuss: – Lead generation and other techniques that empower salespeople – The importance of creating relevant content – How video can be used as a content marketing tool – The advantages of being a marketer at a small company – How identifying customers can help marketers create more relevant content — MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit to learn more.