Throughout our current global recession companies and individuals have been cutting back to make ends meet and putting their noses to the grindstone. The situation calls upon everyone to do the same or more with less. People and businesses have to find new and less expensive ways to contact and interact with their customers and consumers. Direct marketing is often times too expensive for some companies and they are forced to look for alternative ways to spread the word about their service or product.
One of the best ways for companies to save money yet still have plenty of interaction and influence with their customers is through business to business telemarketing. This process has been proven to be effective at getting the recognition of your product or service up and has led to growth and gain over time.
There are many people out there who believe that telemarketing is a dirty word. All they can think of when they hear it is obnoxious calls which interrupt nice meals with the family. The truth of the matter is telemarketing is much more effective than you would ever imagine. Studies and reports have shown that dollar for dollar there are few marketing techniques which work as well as this one.
It is highly effective because with each call you are talking and building a relationship with a potential client, customer, consumer or business partner. You will be able to get their feed back and track calls and learn from each one about what people want from your product. You will get honest feedback about the demand for your service or product.
This is a cost effective method in getting your brand out in front of the people. This is a good way to kick start your new business or just to stir up some new interest in your company. If you will combine this with some other inexpensive strategies you will be well on your way to success in your chosen pursuit.
Your marketing plans should not be like a Grindstone dragging you down.
For more information and questions about Grindstone and Brian Parnell please visit the Grindstone group at www.grindstone.com