Social marketing is all about becoming visible to the right crowd. For example, if you are marketing diet pills, you will want to target people who are overweight, and not the people that are in shape. If you have both the time and the persistence, you can conduct keyword research in order to locate long tail keywords with an adequate amount of searches and then constructing a site that is optimized to focus on these keywords. Nonetheless, locating the best keywords for your sight can be very monotonous and the results will usually be visible months later. Luckily there are easier ways to get yourself into the niche market you desire – this is through the use of social media sites such as Facebook.
Facebook started its presence on the internet as purely a social networking tool where people could connect to share things about their lives, however it has became very popular and now has more than 100 million users visiting daily. This might be relatively small when compared to everyone who connects to the Internet but one hundred million are all inside Facebook while the rest of the people are out there doing other things such as playing games or even watching TV. Keep in mind though that it is easier to sift out people inside Facebook who are interested in your products. Facebook does already two choices for marketing which allow you to help target your niche market.
First is the groups feature. Facebook allows you to create groups about all kinds of interest. People can join these groups, receive updates from them and see what other members are posting. It is pretty much like a forum where you are the administrator and the people that join your forum are people who are interested in your niche.
As the group administrator, anything that you post will also be visible to all the group members. It is like having your own email list where you can promote your products, update your status and give them more info about your products. The best thing is members get to comment on your post and you get to interact with them. This helps to get you closer to your customers.
It is also very simple to cultivate your group membership on this site. A person is able to “like” and share nearly anything they want and this is all visible on his or her friend’s list. Then when a friend “likes” it, it will show up on their friend’s list as well. This is the reason why it is incredibly easy to conduct viral marketing because it is so simple to share particular news or information about a product as well.
Another method of engaging in targeted advertising is through the use of Facebook ads. Facebook ads is very similar to Google Ads. However, it is not only easier but also more successful. This is true, because the ads are shown within Facebook, and the ads can access the information related to the user’s details. This shows what he or she “likes” and sees if the ads are related to them in any way. If they are, they will be shown.
It is becoming increasingly easier to target niche customers with the two features Facebook provides. Since there are over 100 million Facebook visitors this is more dependable than trying to aim towards everyone on the Internet.