The best online marketers have proven time and again that article marketing has numerous benefits. Given below are a few simple benefits of using article marketing to grow your online business.
The first major benefit article marketing can offer is the ability to draw targeted visitors to your site who are already interested in your products. The traffic that you get is highly targeted and doesn’t cost you a penny. While PPC advertising and article marketing can deliver the same kinds of results, your articles are bringing in those visitors without the cost involved. Of course there is effort involved in getting your article marketing off the ground, but the exposure and results you will receive are worth the effort.
By using article marketing as it’s intended, you can increase the page rank for your website. Every time you publish an article on a directory, you get a backlink that points to your website. The best thing to do is find the article directories that have the highest page rank and then focus on submitting your articles to those sites. If you’re new to internet marketing, make sure you never forget the importance of page rank, as Google considers it very important when it comes to ranking your site. There are some blogs or websites that will let you put your articles on them to take advantage of their high PR. You should know that there are many more ways to use articles to get Google to place you higher. By submitting your articles to all of these high ranking sites, your site won’t be able to help but rise through the ranks, as well. If you can get your articles published on all these sites with high PRs, you’ll be able to see results.
Article marketing can also be used to create your own targeted email list. Article marketing allows you to create highly targeted and responsive lists of subscribers which all internet marketers know to be extremely valuable. You can send traffic to a newsletter opt-in page or a simple one where you can offer people a bonus in return for joining your list. You can use articles to obtain quality, relevant visitors to sign up to your list, no matter how you choose to obtain their email addresses. By varying your approach, this method will also allow you to obtain subscribers from various other related niches. If your list is focused on “search engine marketing”, then you can use other related content targeting such issues as PPC, keyword research and SEO. So, you can see how useful article marketing can be in creating a list.
The entire reason you started writing high quality articles and putting them online is to get the traffic you’re looking for, is that right? Not only that, but you’re giving them useful information that they don’t have to pay for. You want them to view you as an authority figure that gives away the information, and so they’ll begin to wonder if your products are that good, too. If you can create an image like this in their minds, they will come to you as their source for information and any time you promote anything to them, they’ll snatch it up quickly. Plus, all the information you’ve given, again and again, was given without charging them a thing. Your prospects will gladly repay you, on the other hand, with their hard earned money.
Probably the best benefit of article marketing is that it can help you get the ball rolling as far as getting traffic goes, and it doesn’t cost a thing. All that you need to is write targeted articles that are then put up online. There are people out there who spend a fortune on banner advertisements and PPC campaigns. Article marketing isn’t something you can do for a day or two and expect to make money from it, as it must be cultivated over time to see serious results. The kind of response you can get from articles obviously won’t be able to beat the paid advertising methods, but it can definitely challenge other free methods such as video marketing, forum marketing, etc. But you never have to pay for it, and it allows you to keep testing what you’re doing without worrying about going broke while you’re doing it.
Overall, article marketing should definitely be a part of any good marketing strategy because of the many benefits you can enjoy.
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