Given the popularity of the Internet these days, direct marketing has become a very competitive business, which is why it is so very important to build a quality email list to reach the maximum amount of consumers. To help you do this, here we will show you how to go about bolstering your email list in the most effective manner just by changing a few tactics in your current marketing style.
Research shows that the majority of direct mail companies have email addresses on a mere 5 percent of their customers, and while the reasons for this are many, perhaps the most glaring one is that they have never asked for these addresses or if they did, the request was squeezed into the remaining space on the page or buried somewhere else in the mailing. According to experts, this is a mistake, because the best way to increase the size of your email address database is to begin asking your current customers for their email address each time you make contact with them.
Asking for email addresses can be accomplished in a number of different ways, but the best approach is to take advantage of your current marketing strategies. This can include your direct mailers, your telemarketing branch, and even web page collection in which you give customers an incentive-free newsletter, discounts, etc,–for registering their email address when they visit your site. If this is the strategy you choose, be certain to include this on your landing page and in a place where it will be easily seen.
Collecting email addresses simply by asking for them is quite effective, but it’s not the fastest way to go about it. It will take time and patience, but if you’re looking for more rapid results you can always use an email appending service. With email appending you will purchase a service which will match your postal address records to a list of available email addresses that were collected by a third-party. This can be expensive, but the results are much more rapid.
In summary, in order to build up your list of email addresses, start by including a request for said address in your current direct mail pieces, telemarketing and on your web page, or for faster results, utilize an email appending service.
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