Even though letters are not much in use these days for business marketing as they used to be, because of the arrival of computers, the letterheads that are properly designed for your company can still serve a very important role in branding and maintaining the business image.
Many people have no idea that letterhead design is one of the chief areas by which a company’s image can be upheld and it helps in marketing the business services and products effectively for its success.
The term branding is used to refer to the way the company logo, colors and motto have been displayed in order to carry the image of the company to the rest of the world. This basically serves to imprint it in the minds of the customers such that whenever the brand is seen, people may automatically think of the company and its products.
The business letterhead that has a beautiful branding will help to quietly reinforce your company image in the minds of the customers and anyone else who looks at the correspondence.
It is easy to find some word processing programs which will give you a way of making some basic business letterheads which will look fine on any document you print.
In case you need a more elaborate type of letterhead, you will find it convenient to hire the services of a professional graphic designer who would print a heap of them on order. What will happen next is for you to check that the paper has been inserted properly into the printer before use; and that is simple.
The best way is to keep the business letterhead design pretty small in order not to overwhelm your customers. So your logo should be delightfully restricted to the top of the page, and because it is small; you will be able to add the name of the company, address and other contact details displayed in bold easily seen text.
The website should also be included with the letterhead and this is positioned centrally on the lower bottom of the page just below the content.