Mobile CPAs

These days, there are many CPAs who are finding themselves on the go are using some of the latest phones with mobile applications to do a lot more than simply staying connected to their clients.

The answer was Smartphones, PDAs, and Netbooks in general, the Kindle, iPod touch, iPhone, and Blackberry devices such The World Edition, Storm, and Bold.

The CPAs who responded said that they use these devices for the occasional sports update and crossword puzzle, as well as work related tasks such as access to their email. Most of them, however, stressed the importance of being able to schedule appointments while they were on the road and the ability to connect with colleagues and clients. In addition, they have started to use some applications on these devices for many work related tasks, including invoicing while working with clients who were outside the office and time tracking. In other words, mobile technology is saving money and time.

The CPA’s PDA/Smartphone is his best friend when he is in the field. They allow him to make sure that he is connected from anywhere at any time. They permit all principals and partners to have their device connected to the corporate email service. This is currently the mail of these devices, but as more applications are being developed it will permit them to do even more.

The most obvious benefit of these devices is communication but new applications are making much more available. Some people are using their devices to edit their clients Excel spread sheets and Word documents as well as managing multiple email accounts. However, it is difficult to use these functions with such a small screen. There are even some applications that allow the people to speak what they want the phone to do, like search the Internet for an address or dial a client’s number while driving.

Another useful application allows people to do timekeeping and keep track of how much time they spend with each client. A dictionary is also available which allows the CPA to explain a term they may be unfamiliar with, perhaps on a client’s financial statement. Then there is the business calculator application that they can use to provide access to conversions, depreciation, bonds, and stocks.

Another device that some CPAs use is the Kindle, which allows them to listen to podcasts while they are driving and don’t have to stop driving to write it down.

Because data security is always a concerns, with all of these devices in is important that they are password protected which prevents the client data from being exposed if a device is stolen or lost. Some CPA firms use a four digit password while others use an eight digit password that contain number and symbols as well as lowercase and uppercase letters.

Click here to find monetize mobile traffic and mobile CPA.

Opportunities For Application Developers

Although display advertising or user payments are the dominant business models for application developers currently, there could be a potentially much more lucrative and new way to monetize many applications.

For games, the models that are driven by user payments are very lucrative. But, application prices seem to be suffering from the pressure of free applications. There are new types of payment models like in application payments and subscriptions that are promising but not all types of applications are well suited to these approaches.

If there is enough usage, display advertising can be lucrative on free applications. By integrating multiple advertising networks with a mobile advertising optimizer or an advertising network you can deliver considerable revenues for some applications. But, the falling click through rates and the growth in mobile inventory means that it is becoming more difficult to make this model work.

An alternative method to collecting revenue by display advertising and user payments is affiliate marketing which is creating a large opportunity for mobile application developers and is just now opening up on the mobile network. In the online advertising world it is already a major category and it’s now going mobile. Affiliate marketing is different than the current mobile advertising which is usually sold on a cost per click (CPC) or the cost per thousand (CPM) because it pays out based on a cost per Action (CPA) basis in a revenue share or one payment. There are some cases that the payments for a particular action such as a mobile casino space can be as much as $50. Consequently, affiliate marketing that has the right approach may be more lucrative for mobile application developers than the mobile payment for users or conventional mobile advertising.

There are numerous entities that are now offering affiliate for iPhone applications. Also the iPhone application store affiliate program has been expanded to work on mobile. In addition, affiliate programs that are compatible with Android are also emerging. Application developers on other platforms including mobile web, Blackberry, Symbian, and Java can usually select from an even greater range of various networks an affiliate programs that are mobile.

Also, there are opportunities for application developers to use APIs from online shopping services to develop applications that are driven by affiliate revenue. For instance, applications could be developed for specific car parts around online dealership APIs.

Another approach is to link the incredible growth in voucher codes to mobile applications. For instance the voucher cloud iPhone application uses mobile technology to take hold of the market for discount vouchers. Although there hasn’t been much room for new developers on the Internet, voucher cloud has been able to create considerable traction by being the first to market with an iPhone application that is driven by a high quality voucher.

Lastly, the ability for mobile applications to interact with retail stores in the real world provides another opportunity for affiliate marketing. There are services that permit application users to get pricing information from suppliers on the Internet by scanning a product barcode in a store. The potential for affiliate marketing with such applications is tremendous.

Therefore, application developers should seriously consider the opportunities that affiliate provides, and it should be considered from the initial concept stage in the design process.

Click here to find mobile affiliate marketing and mobile CPA.