In our last issue we went over a few suggestions for money making on Facebook. In this issue we are going to talk about Facebook marketing and Facebook Groups for your business.
This Facebook Group Application has recently been revived by the social networking site, allowing it to be more practical and friendly for its users. Keep in mind that as opposed to Fan pages, the Groups application is not recommended for use if you’re building a target market. A group can be kept secret or open should the moderator chooses to do it. The Groups feature of Facebook makes it possible for the participants of that group to interact with one another through various discussions as well as post links, photos and even documents.
Still, the Groups feature has a number of constraints in comparison to a Fan page or Business page. To get the most out of this application, some businesses either assign a crew to maintain it using a personal account or be careful when adding contacts to their Facebook business page. The business owner can also perform this directly.
Let’s quickly look at a few ways to apply social media management and using the Facebook Group Application to your advantage:
As A Way To Interact With Other Businesses Within The Industry You’re In
In spite of the industry you belong to, a solid discussion about various issues is quite important for you as a businessman. This not only increases your knowledge about the industry you’re in but also builds your reputation among other business owners. Despite the fact that one might argue that you are indeed talking to competition, it is unwise to cut corners on ideas as this is one way to make a buzz in the community. Don’t leave out yourself from sharing some of your insight and experience to other people. You might just gather some positive aspects you wouldn’t have had otherwise.
– As An Assistance Group
Are you dealing with a few snags in advertising? What if you need to talk to the admin regarding a few issues about business? With Facebook for Business, you can quickly do this with as much openness or privacy as you want.Your workers will notice the discussion and feel relieved that they’re not the only ones who are striving to fix the issue. You and your team will also be able to publish some accomplishments at the wall and who knows? This might even turn out to be a motivation for everybody.
– As a Call for Corporate Social Responsibility
Are you organizing a fundraising activity? How about if you need to correspond with the charitable organisation your company is a part of? Facebook will give your efforts a strong sense of accountability. Not only that, it will also help you become more organized should there be a need for some volunteers from your team. Making the discussion open will invite other individuals to join in and share their own views.
As A Way To Keep Up With Staff Members Frequent interaction among the staff is an essential part of any business. Besides holding meetings, businesses also need ways to quickly and easily keep in touch with each member of the team. Anything that needs to be discussed internally can be done so at the comforts of your very own laptop wherever and whenever you are through Facebook Groups. Discussions can be done through chats as well as posting of updates at the wall.
Make sure you look for your next issue soon. We will talk about the right ways to be connected with your Facebook friends and fans.