When starting a business maybe one of the toughest things to do is get the word out about it. Yes, you can advertise, but that will only go so far. The one area that you can probably make the biggest impact in the shortest time is through public relations. Most people do not know there are many different ways that you can go about it. We have some great public relations tips to help you get started and get your promotion into high gear.
One of the first moves you will want to make is get to know your local newspaper and reporters. Many times they will be interested in a new business or what you may be doing. Crafting a press release and asking them to release it is a good idea. Most newspapers will do it and sometimes they may want to interview you on your future business plans. Make sure you always keep the newspaper updated on anything you are planning or doing.
People love to win things for free and one way to do this is through contests and sweepstakes. This is a great public relations tool that individuals and businesses have used very effectively for years. Offer some nice prizes and free entries to people who want to help promote it. Follow all local, state, and federal laws, so you do not run into any trouble.
Local organizations are always looking for speakers on a variety of subjects. Donating your time as a public speaker is something that you will want to think about. It can help promote your business and you can give back to your community and these organizations. Offer your services on a monthly basis to these non-profit organizations that are always looking for speakers.
As an individual or even a business you can also consider adopting a non-profit organization. With budget cuts non-profit organizations are always looking for volunteers to help out. You can step in and give them a hand. You can learn more about the organization and in turn they can learn about what you are doing as well.
Most people use offline promotion with varied success, but going online is also a very good idea. One area where you can see a big impact is through social media marketing. Websites such as Twitter, Facebook, and MySpace have millions of members. By joining these websites and interaction with their members people can learn about and you can learn about them. Social media is a great way to promote anything a great marketing tool.
When promoting things do not be afraid to offer free things as well. Writing articles is a great way to offer your expertise on a variety of subjects. You can link back to your website and get free promotion in the process. Many times giving away free things such as articles and your time are more valuable than anything else.
Public relations are something that you must work at over time. One of the things you must do is stay consistent in your approach. There are many ways to get the word out about you and your business. It does not happen overnight, so keep that in mind.
With offices in Los Angeles, California and Toronto, Ontario, we pride ourselves on being one of the few corptique Public Relations Toronto firms in the industry, incorporating the benefits of smaller Toronto PR values with an unwavering entrepreneurial spirit.