If you’re an Internet marketer or a webmaster that’s looking out to increase his/her website’s conversion rate, then you’ve reached the right article. To take you to the next level and assist you in improving your sites conversion rates, we’ll be looking at three useful points that will help.
All this may be managed without SEO services.
The one golden rule of good page design is Keep it Simple.
Make Navigation Easy: You can just fall in love with a website that focuses its efforts on getting the navigation right and doesn’t fall short when it comes to helping you navigate it. Regardless of your website size, you can expect to have bad conversions if you don’t help your prospects navigate through your site easily. Whether its the contact page or something buried deep in your archives, you need to do what you can to help those visitors/prospects find what they need.
The Use of Relevant Images: Your website isn’t the new circus in town – it’s a relevant place for your target audience to find the right solutions. Even though you might think it will look good on your site, stay away from using cheesy images; it is important to be careful when choosing images to use your website. Relevancy needs to be the focus and that means that each image used needs to be relevant and in line with the interest of your target audience. The reason why you insert images in a webpage is mainly because you want your visitors to identify with what you’re selling and feel comfortable on your site. If you are selling something like an eBook on “Dog Training” for example, then including a graphic of the eCover will be a good relevant graphic that will give a real feel to the virtual information product you are selling. Use Bullet Points: It is not only information that is needed to explain what your content is about and what it contains, but also the right structure. If you want to make the important benefits/advantages stand out from the rest of your content then it’s important that you try to use bullet points wherever you can so that the content can be easily scanned. This will make it more readable and also make it easier for your prospects to find the bullet points that interest them. Listing things with bullet points makes it easier from someone who is browsing through your site looking for one particular feature in your product. While applying these tips to your website does take effort, once you see an increase to your conversions, you will know it was totally worth it.
For more information on improving your website and increasing conversion rates go to SEO London and get a free analysis from one of their real SEO Experts.