Are you wondering what is the best way to make your visitors purchase your products? Well, it is not all about traffic and if you want your company to perform great online, you need to pay more attention to such thing as copywriting. Here are main principles which will help you to create an effective sales message.
In order to create a great sales page you need to go through the following steps: attracting attention, outlining a problem, telling a story, using facts and statistics, overcoming objections, providing testimonials, providing guarantee, convincing a customer to act and using PS. First you start with attracting customers attention with a promising headline. Usually it give an idea of a benefit people are going to get.
As soon as you have the attention of the audience, tell people more about the problem and how great it would feel to get rid of it. Try to involve people emotionally, make them a part of the story for a while.
After the customer is in the emotional state that you need them to be in, you begin to use logic and statistics or concrete facts to back up your claims. However, even after that you can bet that there are going to be reasons why the customer will not want to buy right now. That is why you move on to overcoming the obvious objections, the main one being not wanting to spend the money on the product. As long as the first four steps were done well, this one should not be difficult.
Then you can pass over to testimonials. It is not problem if you don’t have any as yet, why not asking an expert to write a review for you? Otherwise, you can let your friends try the product and ask them for reviews. You should also think of some guarantee for the customers. Having a money back guarantee is not enough, offer something more than that if you want to stand out from the competition.
Then you have to tell a customer exactly how he has to act to benefit from your offer right now. Creating urgency is a key to sales process. Finally, you better have a powerful PS as well, to motivate those who were waiting with making their final decision.