You can turn cold prospects into warm prospects ready to buy by learning how to write powerful presell copy. You’re basically doing nothing but warming up your prospect before forwarding him to the sales page to get a better conversion rate. Today is a short little collection of excellent guides for presell copy, but this is by no means comprehensive.Therefore, be sure you browse the following, Viral Monopoly, prior to you making a proper decision.
The most important thing to always remember is that preselling has nothing to do with writing sales copy. But you do need to talk about the product you are writing about, or the service, and let the person know about how people benefit from it. It should seem more like a recommendation than an effort to grab the sale. Avoid trying to pull one over on people because if you know very little about the thing you are promoting, then that tends to come through pretty loud and clear. You can incorporate some elements that could be used in sales copy, but they do need to be subdued and toned way down if not completely altered to be unoffensive at all.
Another type of presell is the product review even though it is written differently from other presell approaches. We know people make their judgment calls about this one, but the ethical approach is to obtain the product and base your review on the truth rather than reading other reviews and writing your own based on that information. You will create a much more positive impact with your readers when they can tell you have used the product, or seen it, and you serve up all of your opinions and impressions. Remember you are writing to your specific audience, and so you have to write in their language so they will relate to it. If you have targeted traffic and have done your best with the copy, then that is all you can do other than track and test the copy to improve conversions. Remember to only send targeted traffic that is qualified which can come from PPC ads or organic search.It is extremely important that prior to you making a choice you understand http://www.robselaney.com/commission-domination/commission-domination-review.
Nothing works better than some spoken words or writing from a totally recognizable expert in the field. For example, if you’re preselling a book you can point out the recognition it has received such as being featured in the “Top 10” or if it has been seen on TV. One important thing is to put some tracking script in place, and maybe test with and without the methods we described above.
The tips that we discussed here will help you create your own unique preselling strategy that you can use to successful sell any product and get better conversion rates as time goes by.
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