Growing your digital media. So many are obsessed with it. It’s fun to watch our numbers grow and to get all that attention. But for those of us that rely on it for business, we must be constructive, targeted, and effective about how we approach digital media.
That’s because a well-built digital media becomes a fantastic channel for personal and business promotions. I delved into more than 80 stories of people who have effectively grown their digital media either in great numbers or strategically within their industry.
More advanced systems could also guard against “cheating” because they would keep you honest: Your phone is like your IP address. If we can find smart ways to stop fictional checking, this in turn will make rewards and prizes for loyalty more relevant.
If you have a good product, a detailed business plan, and customer service policies in place and willing to invest time, here are a few things that digital media can do for your business. Benefits that Digital media Could Provide Gives you the opportunity to begin listening to what others are saying about your company online.
The next step, once you have approved the check in, would be whether you would push this information to Facebook and/or Twitter. The option would of course exist to be easily “Off Grid,” if you don’t want to be found.
In just six weeks, Kate Maxwell/Barret Swatek has collected more than 500 followers. More importantly, she’s being followed by key industry players at Sony, Lionsgate, and NBC to name a few.
Offers opportunities that will bring exposure to your company. Provides potential opportunities for word-of-mouth buzz about your company and products. While I know that this isn’t the end all list of benefits, it is a good place to begin thinking about the benefits that digital media provides. Once you know what it can do, building strategies is your next course of action.
For six months and with only 150 inactive members, the Link To Charlotte LinkedIn group was languishing. Link To Charlotte’s goal has always been to connect local businesses and people in the Charlotte, NC area. Founder Andrew Kaplan decided it was time to juice the membership of his group. In June 2008, he reached out to local influencers who could attract others to his local digital media.
That’s why other startups are trying to fill the gap, such as Future check-in and shop kick. These companies and others may hold pieces of the puzzle, but they’ll only be role players in the overall solution.
Facebook and Google have a real opportunity here, as does Microsoft. Facebook seems to have the best ecosystem of companies with locations, though they currently lack a location system. But let us propose that they give everyone a “Locations” tab, and any time someone checks into a digital media service, whether it’s an eventual Facebook-native service or not, this information is pushed to Facebook.
Glogster is a digital media where users can create interactive posters, or “glogs.” Glogs are very personal, and the Glogster team gets to know a lot about its users. Realizing that some of their users are more avid and opinionated than others, Glogster decided to build a deeper connection with those users by creating a group of super users, or Glogster Commandos, explained Andrew Connelly, Glogster’s Director of Business Development.
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