The design of a homepage is the easy part, generating content that is attractive to your target market and states your message clearly and concisely is another matter altogether. There are tons of great sites out there that are losing valuable leads and sales because they just aren’t professional enough. Getting great results from your website for the long haul begins with putting a great deal of time and energy on creating the perfect homepage. The purpose of this article is to help you get a unique perspective on designing your homepage, and what you can do about it to make it better.
Your visitors should know what you’re up to as soon as they land on your homepage. This means, you need to make the purpose of your website clear on your homepage. You can easily showcase your purpose with a tagline that goes with your logo or by using a proper slogan. Not only is this tagline your company’s mission statement, it also tells your visitors the purpose of your website and represents what it does. Because visitors will associate your slogan with you and your company, make sure that is represents your website and connects with your visitors.
Having the right graphics and images on your website can also have a huge impact. It is very important to use the best graphics you can on your homepage because the first impression is the most important. Choose graphics that are relevant and that give your page a professional look. Feel free to hire a designer if you need to because it’s an investment in the most important real estate of your site. People judge sites by their design and they only proceed if like it. So having the best graphics on your homepage increases the stick rate of your site, increasing the number of people who come back. You don’t want to lose a potential customer to a bad design.
Any promotions you are currently running should be displayed on your homepage to draw your visitors’ attention to it. Your visitors will assume anything displayed on your homepage is important and will be more likely to check out any deals they find there. Highlight your deal by using a good banner ad or even text links.
You need to add external things to give your readers a peek into the available opportunities in addition to making your homepage attractive. This way, you make your homepage more valuable while building your business. I now think that you realize how essential it is to have a homepage that leaves a lasting impression. If you want your website to have a high conversion rate, then you need to start focusing on your homepage right away.
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