In our last issue, we discussed about how to use Facebook Groups for businesses. In this issue we are going to talk about the right way to interact with your Facebook friends & fans.
Although people are more or less aware of what correct Netiquette in social media management, the creation and development of Facebook has taken web interaction to a whole new level.
When it comes to Facebook marketing, there are a number of things you have to keep in mind when dealing with people.You should evaluate the applications that you use. However you use Facebook, whether for personal or business purposes, realize that your actions online, while not all, can have a big impact within your world. It may be too shallow but for some people, a Facebook account even becomes a basis of making or breaking relationships. You will also discover some that rant about their bosses, spouses or in-laws online.
Here are just a handful of things you should consider when you’re dealing with your Fans and Friends on Facebook.
– Keep what needs to be Private, Private
Redundant as it may sound, this is the key rule many people overlook. You can post ‘What’s on your mind’ on Facebook wall and virtually everything you want to say. Having said that, remember that posting these things may turn out to be a big blunder on your part. Do you really want your clients see you puking on your Friday night gimmicks? Or is that nasty remark that’s supposed to be an inside joke among your buds worth the false impression by your business contacts? Realize that whatever that’s learned about you online can have a lasting impact. Personal or professional contacts may stumble on these in the future. If your life is like an open book, consider the consequence of you having to explain to them each and every action you made in the past.
When Using Facebook for Business, Stop Publishing those Game Updates
Unless you’re in middle school, getting those fussy game updates will tend to annoy prospective customers. If you admit that you play these games, well, at least don’t have the updates posted on your wall. Posting the game updates may not be a big deal for you and your ‘Farmville’ neighbors. But for your potential customers, these may label you as unprofessional or even irresponsible. That’s a big no-no when you’re trying to establish sound credibility online.
Avoid Posting Updates As If You’re Texting Them
‘Prty lst nyt ws frikin awesme!!!’ doesn’t look so good in your business page, does it? You’re not posting updates on Twitter which is limited to only 150 words so why scrimp your words? Text posting is a bit too casual for any person’s taste. The same goes for drunk posting, posting gibberish or something too vague. If what’s on your mind isn’t really helpful to your potential customers, resist the urge to post it. Although all Facebook users have the liberty to say just anything they like, this thing can also be very annoying to many people over the long run. Annoyance is not the sentiment you want to conjure up in people.
– Choose Contacts Wisely
Be aware that different updates will turn up on their news feed. Their other Facebook friends can even see these posts in many occasions. So stop being trigger happy and reserve your friend requests to those who you think are really deserving of it. Direct contacts are ideal. Keep in mind that you only have 5000 limit for contacts so choose wisely. If you’re operating a Facebook page for business reasons, you shouldn’t be too quick in approving friend requests. Doing a little bit of research may do your business page good. It is unethical to befriend everyone and then de-friend them later on.
Make sure you look for your next issue soon. We’ll talk about how you can provide something of value to your potential clients and customers.