Facebook Online Marketing: 12 Steps To Success

1. Provide audio/video of your corporation/industry: Facebook Online advertising and marketing How do you measure intangible assets? Can you measure your business’s reputation or goodwill? No. So, how do you convince your consumers about your status? One of the ways is through testimonials from others. But, it doesn’t always work. A potential client might inquire, “Why should I believe in the customer reviews?” A valid argument, indeed! Under these circumstances, it is easier to convince your client by taking him/her on a tour of your corporation. If your client is in a different country, wouldn’t it be much easier and simpler to tour your corporation on Facebook? Yes, that is why you should upload videos and photos of your company. If you are a manufacturing corporation, you can upload videos of the producing unit and the implemented safety measures. If you are in hotel industry, shoot a video of the cooking process to prove your cleanliness standards and if you are a software company, post movies of personnel working at their desks in a cosy atmosphere that helps increase productivity. These videos and photos will speak a lot more than words or any other testimony.

2. Set up your product: Facebook Online marketing name is the way clients perceive your company. To a parent, the name ‘fisher price’ is related to quality and safety; similarly, for a sports person, Nike relates to comfort and overall performance. So, what exactly do you want your customers to associate your name with? If you are a real-tor, you might want your make to be related with trustworthiness or if you are an orthodontist, you might want to associate your make with ‘smile’. What ever the case, you have to use a consistent design. A brand name design can include logos, colours, catch phrases, name etc. You can’t undo your make features once it is well-known. So, it is imperative to think about what you want to express through your logos, name, colour etc. McDonald’s logo is a stereotypical example of a simple logo that conveys a tough corporate picture. Your aim must be to create a logo that by itself evokes perception about your product and services in the minds of your customers. Then again, do not try to copy logos from other companies since they are copyright protected; doing so will land you in lot of trouble.

3. Engage in two way connection: Facebook Online promoting For any message to be rich and bear rewards, it must be two way. As a purchaser, how many times have you felt that it is futile to complain about the poor consumer service or the low quality of the products? It is not uncommon for people to experience sub-standard service for the money they pay. The most critical thing after creating your Facebook page is to set up a two way announcement with your customers/fans. Assume that you have a bed and breakfast industry and have efficiently recognized your Facebook attendance but neglect interacting with your consumers.

Here is what will happen: Your clients might write on your wall appreciating your client service and when it goes unnoticed and non-reciprocating, the appreciation and statement declines and eventually stops – a very bad internet marketing strategy. When other customers see that you don’t respond to feedback on your wall, they stop posting feedback and you lose a valuable supply to measure your standard of service and reputation.So, take time and effort to answer to your clients’ queries, to thank them, to apologise or just to be in touch.

4.Offer up products that align with your brand image: Facebook Online marketing and advertising Do you memorize the failure of Col-gate’s Kitchen Entries that never took off or that of Pond’s toothpaste, which failed miserably? These are traditional examples of products that are not in line of the brand name icon. Colgate has always been associated with dental and personal hygiene; for consumers to relate ready to eat meals with Colgate was not palatable. Clients always related Pond’s with fragrance and freshness. So, when Pond’s introduced toothpaste, people couldn’t relate dental hygiene with fragrance. The lesson learnt from the above cases: Do your research before you venture into launching new products. You must recognize your customers thoroughly to know their likes and dislikes. Once you have well-known brand name on Facebook, remember that you can’t undo the writings on your wall. You will be attracting thousands of fans for your page. Therefore, use discretion before launching a new product. For example if you are a flower shop owner, extending flower agreement offer for particular occasion falls in line with your brand name but not selling sweets and confectioneries

5.achieving out to your Influencers: Facebook Online marketing If you are a regular user of Facebook, you already appreciate the importance of linking with Influencers. For those of you who are new to Facebook, Influencers are people who have the most associates on their list. Before you start involving with influencers, take time to prepare a list of influencers you want to connect to. The best place to start is with your own associates list. Start discussions with the influencers by introducing yourself and take an extra effort to send customized letters to each of them. If you do a copy paste job and send it to heaps of influencers, your account will be noted for spam. Do not inquire them to join your fan page immediately. Decide on a date you want to suggest the influencers to join your fan page. If you have too many influencers on your list, you can have many launch dates. P.S.: This is purely a guerilla marketing technique; collecting information about influencers is against the Facebook policy. However, the information is easily available; consequently proceed with caution when you collect the info. Remember not to abuse the system and use these methods carefully with facebook online marketing and advertising.

6.Set-up Communities: Facebook Online advertising and marketing What if you are carrying out work for a cause and do not want public access to your internet pages? Is there a way around in Facebook to set-up internet pages that have access for privileged people only? Of course, yes! These are known as ‘Facebook Groups.’ Assume that you are associated in fund raising for battling ‘cancer in kids’ or ‘feeding the malnourished’in the under developed countries, you can set-up a Facebook group. You can set-up three different levels of access viz., open, closed and secret. request your family and contacts to join your group. There are many methods you can market yourself to raise funds. One of the ways is to create group with the message, “For every person enrolling in the group, $2 dollars go to the Cardiac Care Centre.” You can come up with any message of your choice. This is a proven tactic to raise funds and expand your group.

7.internet marketing a donation drive on your group: Facebook Online advertising and marketing Are you stressed out about raising a certain quantity of money within a short notice? Here is what you can do: Post a message on your Facebook group for a ‘Matching donation drive.’ In a matching donation drive, if you raise ‘X’ quantity of money within say, 36 hours, one of the donors will match the sum raised. For this tactic to work, you must have a contributor who is willing to match the raised sum. Another way is to link the donation rate to a date. For example, if you are raising money for your friend to undergo a heart surgery and her bday falls on the 25th, you can host a special birthday fund-raiser event. Post a message asking members to donate any portion ending with 5;you must follow up your message with reminder emails.

8.Share/Create outstanding content with your group: Facebook Online marketing and advertising Now that you have a Facebook group, how do you engage its associates? If you want your group people to visit the group regularly and participate in its activities, you must create and share content that will retain their attention in group activities. Assume that you are interacting with the same members on different social networking sites like twitter, Linkedin etc and have returned from a holiday. Post your pictures and video clips exclusively on Facebook. When your subscribers don’t find your photos on other sites, they will return to the group to view and participate in group activities. Sharing is one of the methods to maintain exclusivity and retain group associates. Another way is to create video tutorials and post it on Facebook. If you are an artist and your paintings have won awards, post it primary on Facebook before posting it elsewhere. This is a great way to keep your group engaged.

9.Track your Competitor’s Facebook participation: No advertising and marketing is complete without assessing the market situation of your competitors. It is one of the main expectations to calculate your own success. So, it is essential that you track and assess your competitors’ efficiency on Facebook. If you are in garment making trade, you must be aware of the trend setters in your industry. You must know if your competitors are keeping retaining pages/profiles on Facebook, and on other social networking sites, or blogs. You can trace the activities using the Internet search engine. The next step is to monitor the quality and quantity of interaction on social media. Make a note of how routinely they update their fan pages, provide useful information, connect with their consumers and deal with negative feedback. This will help you in realizing if your competitor is genuinely involved in the social media or is experimenting with it. Your competitors’ PR involvement in endorsing the social media can be analysed through articles, blogs, magazines etc.

10.Measuring your advertising and marketing strategies on Facebook: Facebook Online internet marketing Once you have discovered and advertised your fan page/profile on Facebook, you must calculate its efficiency to know if your procedures are successful. Prepare a basic comparison chart to analyse your performance. To commence with you can have a column with expected goals vs. Achieved goals. Some of the metrics for the chart are: daily up-dates on fan pages/ profiles. Improving your fan page a couple of times every day is an attainable and sensible goal; setting a goal to update your fan page every 30 minutes is attainable but not sensible because you wouldn’t have crucial information to share with your fans every 30 minutes. You can also keep a score of number of fans added to your page every week and calculate it against your preset goal. Not attaining the preset goal is an indication that either your goal is impractical or that the fan page marketing is lagging. Compare the number of fans added to your page to the number of fans added to your competitors’ page. Finally be flexible with the metrics; you can always add and delete goals.

11.Create Facebook contests to ask people to your page: Facebook Online marketing You can request as many links as you want on Facebook. Sending out invitations to join your page is imperative to build a well-built fan following and you can make the ask interesting through contests. If you are a restaurateur, run contests for the best recipes or will offer online interactive games where the visitors can participate. If you are into computer hardware, you can run a contests that addresses troubleshooting, networking etc. Make sure to send out gifts and prizes to the winner and the participants. The best form of prize is the cash prize. You can attract many people to your page by running contests that have cash as prize. You can give soccer tickets or movie tickets too. Restart your contests at regular intervals. While large organisations can restart the contests at short intervals, it is difficult for small businesses to do so. Also, bear in mind that your raffles must be in line with your product and make.

12.SEO for your Facebook page: Facebook Online advertising and marketing A Facebook page that is written in compliance with SEO techniques will receive more traffic from search engines like Google and Bing. Google indexes its outcomes and claims to have indexed more than 430 million internet pages in Facebook. Driving traffic to your website is possible in many techniques. Presume that you are a retailer selling wedding gowns and already have a website. First thing to do is to tie your website to your Facebook page/profile. This is a quick way to raise traffic to your page. Another way is to participate in discussion posts and forums and provide your signature with a back-tie to your Facebook page. You can also tie your page to relevant blogs. In the above example,connecting with pages/blogs that relate to wedding gowns will enhance your page ranking; not if you link it to blogs or posts that relate to internal home decorations. If your page has more than 1000 fans, Facebook offers a vanity URL, which makes it easy to access your page.

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