Content Marketing: Using Storytelling to Attract New Customers — Mad Marketing TV Ep 3

Special Guest: Joe Pulizzi, founder of the Content Marketing Institute and author of "Get Content, Get Customers" contentmarketinginstitute.com During this episode, guest host Jeff Ogden and content marketing expert, Joe Pulizzi, discuss • What is content marketing and why is it important? • How content marketing can help you position yourself as an industry expert • The importance of content marketing as it pertains to social media, lead generation and search engine optimization —— MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit actonsoftware.com to learn more. http