Search engine optimization enables a business to gain popularity in search engines, based upon the keywords used. By using popular keywords on their website that people put into search engine, businesses can attract those people. This article can demystify the concepts and algorithms used in the process of search engine optimization.
Do not use 301 redirects on a page that no longer exists on your website. Instead, use a 401 Gone error page to indicate the page is well and truly gone from your website. A 301 redirect should only be used if the content has actually been moved to another page.
You can use search engine optimization to generate additional traffic to your personal or commercial blog. One of the best ways to do so is by selecting a blog theme or template that is optimized for SEO and site relevancy factors. This may require the use of a paid template, but you will recoup your investment site traffic.
Use tools to test the popularity of your chosen keywords. Check popular trending sites to see the popularity of your keywords. Keywords with too much competition and high popularity may take a very long time to reward you with traffic.
To get search engine traffic from your images, make use of the ALT tag. The ALT tag allows you to add text to the image’s description, which means your image can be appropriately indexed by search engines. A high ranking in Google Image Search will draw many users to your site, and the ALT tag is the best way to achieve this.
Many search engine optimization experts agree that the use of hyphens instead of underscores in URLs actually helps to boost your search engine page rank. I’ve seen the results of a test which showed that traffic dropped when hyphens were used as compared to underscores, so it’s worth it to stick with the advice given and not question it.
As revealed earlier, search engines and keywords can help to increase a web site’s popularity and thus increase the chances for success and profit. Usually there is a carefully crafted formula for using keywords to optimize your websites chance of being found and ranked as the top choice. By understanding the idea and acting on it, your website can reap the rewards.