IT consultants discover that online visitors can only wait for 8 to 10 seconds for the page they are requesting to download. A few seconds delay is forgivable though. But to keep Internet users waiting for more than 30 seconds without any feedback, online businesses can say goodbye to their potential customers as well as to their profits.
Speed is not only essential in the perceived ease of usability of a particular website, but it also correlate in ranking high in several search engines. The association lies in how web developers make use of Search Engine Optimization (SEO).
SEO is simply the process of improving a website’s visibility level by getting listed in the search engine’s topmost results. However, ranking on top of search engine’s results is not easy. Majority of online businesses favor organic search engines instead of paid ones. Hence, reaching the niche market is one tough job.
But of course every challenge has a corresponding solution, right? Indeed, IT experts have developed various ways that businesses can choose from to meet their different marketing needs. Businesses are thus expected to hire the service of SEO companies to do the following ways that have been proven effective in improving a webpage ranking:
1. Create unique, compelling and relevant keyword-rich content
2. Post the content on a well-designed webpage
3. Place multiple backlinks from credible and authoritative sites
4. Regularly update the content
Organic search engines use special software called spider to easily determine the words or phrases that are relevant to a particular website. These key words and phrases will then be compiled for indexing.
In indexing, spiders also analyze how relevant HTML tags are. Businesses therefore have to use tags – in the form of HTML title, description and keyword – that are significant to the purpose of their website.
Of course, it does make sense to incorporate keywords in the content of the web page. Search engine spiders identify keywords not merely on the basis of the frequency of their appearance but also on how they are used in a meaningful context.
Do you want to build a website that is findable? You have to understand first the mechanics of SEO. You may visit this website to learn more about Search Engine Optimization. Also published at Understanding The Standards Of Search Engines.