Internet marketing is the basis for a profitable internet business and one of the most effective ways to promote online is with article marketing. People visit the internet primarily for one reason and that is to find information. Articles provide information to online visitors and promote the article writer’s website at the same time.
An article provides the internet user with the information the visitor is looking for and promotes the marketer’s online business. An article writer must write articles related to his website.
For instance if an online business owner promotes and sells scuba equipment he can write articles about scuba equipment and all aspects of scuba diving. He can write about scuba safety, vacations for scuba divers, and scuba diving clubs.
The list of what an internet marketer can write about regarding his target market is endless. The articles should be four hundred to eight hundred words in length. Once an internet marketer has completed the article he can then submit it to article directories.
The marketer, once he or she has completed an article, then submits it to one of the many online article directories. The directories make articles available to other website owners who are looking for content for their websites. The website owners agree to include the biographical information included in the article as a condition for being able to use the article on their website.
Article submission services are available that submit articles for marketers who want to save the time it takes to submit one article to each online directory individually.
An article should end with a call to action. That is, the article should encourage or entice the reader to visit the writer’s website for more information or for a free gift.
The owner of the scuba website could offer an e-book on navy scuba techniques. The e-book or free gift should be unique and not available anywhere else online so the article reader knows that he has to go that website for the free gift. The scuba website has to be equipped with an autoresponder.
The marketer needs to use an autoresponder email software in order to collect the email addresses of people who want the free eBook. Those who provide their contact information become part of the marketer’s list. He or she then promotes his products to his list on regular intervals via email. The free offer or gift that is available in exchange for the visitor’s contact information has to be unique and only available at the marketer’s website in order to entice people to sign up.
The use of articles is one of the best ways to market on the internet. The article sets the marketer up as an expert in his or her field. An article keeps on selling long after the marketer has submitted the article to online directories without the marketer having to take anymore action. There are many methods of internet marketing but article writing is one of the best.