SEO is often a concept that new marketers will misinterpret. This article aims to clarify a few important points and give you simple tips to help you get started with SEO Insiders HQ.
As a beginner you should realize that SEO is an ongoing process that takes time and commitment. In order to beat the rush of ever changing search engine rules it is important to remember to optimize your site often. What works now and what doesn’t work anymore are key to maintaining your site’s ranking. Maintaining your site ranking is important to keep your site from dropping below the optimal ranking. Besides that, you’ll find that you’re facing strong competition from a number of other websites. You must cross the finish line to the top first and work hard to stay there. It’s not just about building more backlinks, but it’s also about updating your content and adding more relevant keywords. There is a lot you can do to increase your ranking, but when it comes to staying put in the same position, it takes commitment from your end. The good thing is, if you’re targeting long tail keywords that have less competition, your site can remain in the high position for a long time without you even touching it. You still must watch out for competitive markets, these will have alot of competition and you will find it necessary to keep analyzing your rankings to improve them every now and then. Quality over Quantity is an important rule to remember when working on your site’s SEO campaign, you want higher quality incoming links vs. alot of lower quality ones. High quality backlinks should include relevant content in order to be beneficial to your site’s rankings. So if you get your inbound links coming from irrelevant sites that are not related to your site’s content, then it’s going to do more harm than good. The search engines won’t like it because they only wanted related sites linking to each other, for the obvious reasons. You will see greater benefit if you avoid lower ranking linked sites and shoot straight for the highest ranking links available to you. Doing this will ensure your place among the top rated sites. Don’t act hastily and accept any link that comes your way, investigate before you act in order to get better rankings.
One aspect of search engine optimization that once played an essential role in a site’s ranking but is no longer as important are meta tags. This is because the search engines have gone mature now, they’ve changed. While in the past, your tags would have a large impact on your rank, now the content on your site is the main factor. However, this doesn’t mean you should ignore the keywords and description meta tags, since they are both important for effective SEO. When someone does a search, the listings that appear are based on the descriptions that site owners use, so you want these to be accurate and relevant.
Your description meta tag, then, should contain whatever you want people to see about your site. When it comes down to it, SEO is really about paying attention to all of these apparently little details. Be sure to use your main keywords in the keyword tag, so the search engines can relate your site to the right keywords. It’s also important that the search engines see that your content reflects your keyword meta tags, so use your main keywords in the main part of your site, such as the homepage Empire Formula.
It will take time to really learn search engine optimization. When you commit yourself to putting in the effort with SEO, you will see results. So while SEO sounds difficult, in no time you’ll realize that it’s really not.