Being an entrepreneur takes a lot of guts and patience. With a lot of financial investment that goes with building an enterprise, it is but normal for entrepreneurs to ensure that every penny spent will be worth double when the business starts rolling. However, there is a lot more to be done.
An entrepreneur should be aware of the pros and cons that go with promoting ones business online. While there are many advantages of being visible and active online, there is also the danger of slander and libel through the presence of negative content against ones business. True, you may enjoy global recognition, a wider audience reach, and a bigger customer base by promoting your business online. But along with it comes the risk of being a target for malicious intentions. The result? A negative reputation online and worse, lost revenue and sales for your business.
So, what to do when you become a victim of defamation of character? There are a few ways that could help you manage online reputation and avoid any major distress to your company or enterprise. One way would be to quietly dispel any negative content by not doing any visible step to counteract it. That way, the ruckus will die down and eventually will be forgotten.
You could take a more aggressive stance to manage online reputation. You can haul the offending posters, bloggers, or reviewers to court in a civil case where you can expect significant compensatory damages. But that’s a big gamble as you have no guarantees of winning the case. It could take years to resolve civil cases at a huge price in legal fees. Meanwhile, you can expect your online image to get nibbled away by continued defamation of character that often gets fanned with the legal cases you bring.
A great way to aid entrepreneurs in times of bad content and malicious online thrashings is to push it way down to the 5th search engine result page and beyond. It is, by far, the best option when it comes to online reputation repair. This can be done easily through defamation of character repair services. You may need the help of experts for this method, since it requires tools and strategies like search engine reputation management.
One way to bring down negative content online is to drown it out with a preponderance of positive publicity right in the blogs, forums and social networking sites where they appear. You can have sister sites created and harnessed to crowd out offensive content in order to help restore your good image online.
Staying on top requires a proactive stance to nip the bud of malicious press. That calls for unstinting online vigilance. It is necessary to have online presence in as many popular social network sites, blogs and forums so you can immediately respond to unfounded misleading content about your business brand. You can marshal a team of freelance writers and bloggers to get positive healthy content featured in these websites.
A determined effort towards brand protection against online defamation slander now goes hand in hand with marketing tools to maintain high online visibility. But online visibility has to be positive enough to get the traffic to your site. With the right SEO tools, you can be sure that your image online remains unsullied despite malicious efforts to bring it down.
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