The network (multi-level) marketing industry has been in transition for more than a decade. As you might imagine, it is due to the influence of the Internet. A lot of “old school” multi-level marketers have resisted changing the way they do business, but there is a new breed of top network marketing professionals who have fully embraced the new technology.
Many MLM old timers are of the mindset that they can’t learn how to do continue to grow their business using the Internet, and a lot of them are just quitting. Well, that is to say, they have quit working. They aren’t crazy. They retain their memberships with their companies so they can continue to collect monthly residual payments, even without working any more. When you have spent years building a large organization, you are able to do that.
That is the potential and the awesome power of MLM. Your hard work over the course of time can put you in a position that if something comes up later on, and you are unable to work or you just decide to not work at it any more, you are always going to have money that comes in, each and every month. It is an incredibly powerful place to create for yourself.
To their credit, many MLM members who established their businesses in the previous century, have made the transition quite well, blending internet marketing with network marketing. Of course, newcomers to the industry, may never really appreciate how things were done, before the web was created.
Duplicating and recruiting is what make MLM network marketing work. First you find a program that has a product that you are happy to commit to buying a minimum amount of each month. And then, your focus is entirely about getting other people to join under you, in your organization. The people you refer, are the first level of your downline, and you get commissions based on the money they spend.
Here is the reason that multi-level marketing is incredibly powerful. Your ability to generate income does not stop there. When your first level referrals recruit their first level (which is your second level), and when your second level recruits your third level, you continue to make money. Each company is different, but generally, you’ll make money from five to ten levels deep.
This is the duplication process. Done well, over time, can bring about wealth and fiscal freedom. It involves more than being a good recruiter. You must be able to teach your referrals how to refer others successfully, and how to teach their referrals to do the same. At each level, the duplication process needs to continue to work its way down.
In the old days, the way you recruited was you asked everybody you came in contact with if they would like to join your opportunity. You were given a script to memorize, and you were taught not to take, no, for an answer. Your script prepared you for what they would say and told you what to say back to them, depending on what they told you.
Generally, you were like a door to door vacuum cleaner salesman to all your friends and family and classmates and coworkers. In fact, you were even told to follow the 3 foot rule. If anyone came within 3 feet of you, it was your job to give them your presentation.
Whenever someone from the new breed of top network marketing pros, hear about how things used to be, they are always amazed. And, they are very thankful for the Internet that changed all that. The web allows them to laser target individuals who actually are eager to hear from them. In fact, due to the power of Google and other search engines, they are able to create systems that bring targeted prospects who ask them to please get in touch with them and share their information regarding their program.
If you are beginning a home-based business, learning from the top network marketing gurus is useful. You can refine and hone your network marketing strategy by following those with the best experience.